diff --git a/deadsands/pyproject.toml b/deadsands/pyproject.toml
index 76ee8fa..fe9b45d 100644
--- a/deadsands/pyproject.toml
+++ b/deadsands/pyproject.toml
@@ -17,6 +17,7 @@ rich = "latest"
 pyyaml = "latest"
 livereload = "latest"
 jinja2-simple-tags = "latest"
+pyinotify = "latest"
 
 # static website
 pelican = "^4.7.2"
diff --git a/deadsands/site_tools/cli.py b/deadsands/site_tools/cli.py
index 673f2d9..4188b8e 100644
--- a/deadsands/site_tools/cli.py
+++ b/deadsands/site_tools/cli.py
@@ -11,7 +11,11 @@ import site_tools as st
 
 from enum import Enum
 from livereload import Server
+from livereload.watcher import INotifyWatcher
+from pathlib import Path
 from pelican import main as pelican_main
+from time import sleep
+
 from site_tools.content_manager import create
 
 
@@ -30,6 +34,10 @@ CONFIG = {
     'port': 8000,
     # content manager config
     'templates_path': 'markdown-templates',
+    # directory to watch for new assets
+    'import_path': 'imports',
+    # where new asseets will be made available
+    'production_host': 'deadsands.froghat.club',
 }
 
 app = typer.Typer()
@@ -61,6 +69,42 @@ def build() -> None:
     pelican_run()
 
 
+@app.command()
+def watch() -> None:
+
+    import_path = Path(CONFIG['import_path'])
+    content_path = Path(st.SETTINGS['PATH'])
+
+    def do_import():
+        assets = []
+        for src in import_path.rglob('*'):
+            relpath = src.relative_to(import_path)
+            target = content_path / relpath
+            if src.is_dir():
+                target.mkdir(parents=True, exist_ok=True)
+                continue
+            if target.exists():
+                print(f"{target}: exists; skipping.")
+                continue
+            print(f"{target}: importing...")
+            src.link_to(target)
+            uri = target.relative_to('content')
+            assets.append(f"https://{CONFIG['production_host']}/{uri}")
+            src.unlink()
+        if assets:
+            publish()
+            print('\n\t'.join(["\nImported Asset URLS:"] + assets))
+            print("\n")
+
+    watcher = INotifyWatcher()
+    watcher.watch(import_path, do_import)
+    watcher.start(do_import)
+    print(f"Watching {import_path}. CTRL+C to exit.")
+    while True:
+        watcher.examine()
+        sleep(1)
+
+
 @app.command()
 def serve() -> None: